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Breaking News: Second screen TV apps: Are consumers on-board?
 
Posted by: EricSchaal

New York City :: NY :: USA | updated 2013-11-10 15:04:03 -0800 | technology-news

The title of the ad:tech talk seemed damning: "The Big Problem with Second Screen Apps." However, Furious Minds founder and moderator Ashley Swartz let everyone know that the real goal was to examine phone and tablet apps in the changing...
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Views: 1,672   News Stories: 7
Blog Posts: 0 2 1 0
 
Breaking News: Jay Sears, SVP at the Rubicon Project, talks about ad automation
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 15:38:27 -0800 | technology-news

Jay Sears, SVP of marketplace development for the Rubicon Project, talks with Allvoices at ad:tech about how advertising automation works and what his company is doing to make it easier. This article is part of Allvoices’ series on ad:tech, the...
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Views: 1,848   News Stories: 0
Blog Posts: 0 1 1 0
 
 
Breaking News: Cinegif integrates reactive rich media with a throwback
 
Posted by: ChaseCollum

New York City :: NY :: USA | updated 2013-11-12 17:02:50 -0800 | technology-news

While many innovation-seekers in the marketing world are looking to create completely new ways to interact with consumers in the digital world, Cinegif, who had a chance to share their service model as part of ad:tech New York 2013's Innovation...
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Views: 2,379   News Stories: 0
Blog Posts: 0 7 1 0
 
Breaking News: Why user experience is the new black: Three top brands weigh in
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-06 18:35:28 -0800 | technology-news

In a crowded conference room, only three of us raised our hands when MasterCard’s Adam Broitman asked, “How many of you have designed user experiences?” When he asked how many of us had involvement in designing a mobile app over...
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Views: 1,536   News Stories: 0
Blog Posts: 1 0 1 0
 
Breaking News: Exciting social media engagement for dull verticals
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-08 06:53:21 -0800 | technology-news

Creating engaging social media campaigns for sexy brands like Apple, Google and Nike may seem easy. An exciting product or service provides so much of the content needed for knockout social media content. But what happens if your product isn’t...
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Views: 967   News Stories: 1
Blog Posts: 1 1 2 0
 
Breaking News: The rules of engagement: How to drive mobile brand loyalty
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-09 11:04:42 -0800 | technology-news

Imagine you're at a restaurant enjoying a meal with your friend and a vampire pulls up a chair without an invitation, interrupts your conversation and starts to hammer his own agenda at you. Maybe intriguing, certainly bold and probably annoying,...
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Views: 889   News Stories: 2
Blog Posts: 1 0 2 0
 
 
Breaking News: Jennifer Bove of GE talks about user engagement
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 11:20:32 -0800 | technology-news

Jennifer Bove, director of brand design for GE, talks with Allvoices at ad:tech about maximizing user experience and gives an important reminder for creating a successful brand. This article is part of Allvoices’ series on ad:tech, the largest, longest-running digital...
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Views: 423   News Stories: 0
Blog Posts: 0 1 1 0
 
Breaking News: André Parreira of WebSpectator on the importance of viewability
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 16:07:15 -0800 | technology-news

André Parreira, founder and CEO of WebSpectator, talks with Allvoices at ad:tech about maximizing viewability and ad exposure in order to get the most for your advertising dollar. This article is part of Allvoices’ series on ad:tech, the largest, longest-running...
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Views: 1,282   News Stories: 1
Blog Posts: 0 2 1 0
 
Breaking News: Mark Lehmann of Sensegon on the personalities of Facebook
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 10:39:56 -0800 | technology-news

Mark Lehmann, CRO of Sensegon, talks with Allvoices at ad:tech about how his company uses technology formerly utilized by Homeland Security to help understand the patterns of Facebook users. This article is part of Allvoices’ series on ad:tech, the largest,...
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Views: 884   News Stories: 1
Blog Posts: 0 1 1 0
 
Breaking News: Marcus Whitney of Moontoast on the importance of social engagement
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-06 17:38:41 -0800 | technology-news

Marcus Whitney, cofounder and CTO of Moontoast, talks with Allvoices at ad:tech about how a better understanding of social networking behaviors can increase an advertiser’s ROI. This article is part of Allvoices’ series on ad:tech, the largest, longest-running digital marketing...
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Views: 1,601   News Stories: 0
Blog Posts: 0 1 1 0
 
Breaking News: Uyen Tieu of Rumble on mobile publishing
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-06 17:38:41 -0800 | technology-news

Uyen Tieu, cofounder and CRO of Rumble, talks with Allvoices at ad:tech about mobile publishing and the importance of user engagement. This article is part of Allvoices’ series on ad:tech, the largest, longest-running digital marketing and technology event. Check out...
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Views: 610   News Stories: 0
Blog Posts: 0 1 1 0
 
 
Breaking News: The $9 billion opportunity: How advertisers try to harness social media's power
 
Posted by: EricSchaal

New York City :: NY :: USA | updated 2013-11-06 19:11:18 -0800 | technology-news

If there were any need to illustrate the power of social media, a look at the projected ad revenue of $9 billion by 2016 should suffice. Social media ads – how they are measured and what strategies succeed – were...
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Views: 943   News Stories: 0
Blog Posts: 0 3 4 0
 
Breaking News: Nurturing brand advocates gets ad:tech spotlight
 
Posted by: EricSchaal

New York City :: NY :: USA | updated 2013-11-11 14:00:55 -0800 | technology-news

Are brands missing out on the help consumers want to give? The emergence of social, mobile and video trends in marketing has created the ideal setting for brands to engage their most loyal customers. At the opening sessions of ad:tech...
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Views: 1,760   News Stories: 0
Blog Posts: 0 5 1 0
 
Breaking News: Fox News home page goes "WEEEEEEE"
 
Posted by: Joe Kukura

New York City :: NY :: USA | updated 2013-11-06 05:10:38 -0800 | technology-news

What does the Fox News home page say? For a short time early Tuesday afternoon, it said "WEEEEEEEEEEEEEEEEEEEEEEEEEE". In what appears to have been a simple but embarrassing glitch, the home page for Fox News went haywire, displaying incorrect dates,...
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Views: 1,615   News Stories: 3
Blog Posts: 1 1 2 0
 
 
Posted by: rsa76

New York City :: NY :: USA | updated 2013-11-04 22:51:32 -0800 | technology-news

The United Nations will investigate reports of unguarded stock, raw materials for weapons-grade plutonium in Libya. This issue was raised at a meeting of Russian Security Council and the Secretariat of the world body, according to ITAR-TASS. As a representative...
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Views: 65   News Stories: 0
Blog Posts: 0 0 0 0
 

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