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Breaking News: Josh Cohen of Pearl Media on the power of outdoor advertising
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-08 10:17:00 -0800 | technology-news

Josh Cohen, president and CEO of Pearl Media, talks with Allvoices at ad:tech about the power of outdoor advertising and how Pearl Media can turn the side of a building into an immersive brand experience. This article is part of...
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Views: 417   News Stories: 0
Blog Posts: 0 1 1 0
 
Breaking News: Social advocacy: The best way to boost a brand's bottom line
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-07 16:42:58 -0800 | technology-news

Call it word-of-mouth. Call it net promoter score. Call it outright passion. What we’re getting at with all of these terms and performance indicators boils down to one word: advocacy. Brands want customers to go tell it on the mountain...
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Views: 963   News Stories: 0
Blog Posts: 3 0 1 0
 
 
Breaking News: Jon Morris of Rise Interactive on influencer marketing
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-08 18:32:36 -0800 | technology-news

Jon Morris, CEO of Rise Interactive, talks with Allvoices at ad:tech about the seven ways traffic is driven to a website, the power of influencer marketing and what Rise Interactive is doing to help advertisers and publishers improve their ROIs....
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Views: 4,071   News Stories: 3
Blog Posts: 0 1 1 0
 
Breaking News: Why we're spending a lot of time but very little money on social advertising
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-07 15:59:13 -0800 | technology-news

Social advertising spend will hit $5 billion this year. Total advertising spend in all channels? $550 billion. While $5 billion sounds like an impressive number, it’s a drop in the bucket when we look at overall advertising spend. What’s causing...
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Views: 1,241   News Stories: 0
Blog Posts: 1 0 1 0
 
Breaking News: Twitter stock nearly doubles in price on first day of trading
 
Posted by: Nathan Salant

New York City :: NY :: USA | updated 2013-11-11 12:03:21 -0800 | technology-news

Internet superstar Twitter Inc. roared into stock market lore Thursday on its first day of trading, as its share price nearly doubled and pushed the value of the company past $25 billion. Twitter stock opened for sale late Thursday morning...
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Views: 779   News Stories: 47
Blog Posts: 5 0 16 0
 
Breaking News: Mike Daly of ADOTAS talks about ad industry trends
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-09 10:48:45 -0800 | technology-news

Mike Daly, editor at ADOTAS, talks with Allvoices at ad:tech about recent changes he’s seen in the advertising and tech industry and what to expect in the next five years. This article is part of Allvoices’ series on ad:tech, the...
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Views: 2,871   News Stories: 2
Blog Posts: 0 1 1 0
 
 
Breaking News: Second screen TV apps: Are consumers on-board?
 
Posted by: EricSchaal

New York City :: NY :: USA | updated 2013-11-10 15:04:03 -0800 | technology-news

The title of the ad:tech talk seemed damning: "The Big Problem with Second Screen Apps." However, Furious Minds founder and moderator Ashley Swartz let everyone know that the real goal was to examine phone and tablet apps in the changing...
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Views: 1,671   News Stories: 7
Blog Posts: 0 2 1 0
 
Breaking News: Jay Sears, SVP at the Rubicon Project, talks about ad automation
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 15:38:27 -0800 | technology-news

Jay Sears, SVP of marketplace development for the Rubicon Project, talks with Allvoices at ad:tech about how advertising automation works and what his company is doing to make it easier. This article is part of Allvoices’ series on ad:tech, the...
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Views: 1,844   News Stories: 0
Blog Posts: 0 1 1 0
 
Breaking News: Cinegif integrates reactive rich media with a throwback
 
Posted by: ChaseCollum

New York City :: NY :: USA | updated 2013-11-12 17:02:50 -0800 | technology-news

While many innovation-seekers in the marketing world are looking to create completely new ways to interact with consumers in the digital world, Cinegif, who had a chance to share their service model as part of ad:tech New York 2013's Innovation...
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Views: 2,375   News Stories: 0
Blog Posts: 0 7 1 0
 
Breaking News: Why user experience is the new black: Three top brands weigh in
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-06 18:35:28 -0800 | technology-news

In a crowded conference room, only three of us raised our hands when MasterCard’s Adam Broitman asked, “How many of you have designed user experiences?” When he asked how many of us had involvement in designing a mobile app over...
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Views: 1,533   News Stories: 0
Blog Posts: 1 0 1 0
 
Breaking News: Exciting social media engagement for dull verticals
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-08 06:53:21 -0800 | technology-news

Creating engaging social media campaigns for sexy brands like Apple, Google and Nike may seem easy. An exciting product or service provides so much of the content needed for knockout social media content. But what happens if your product isn’t...
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Views: 964   News Stories: 1
Blog Posts: 1 1 2 0
 
 
Breaking News: The rules of engagement: How to drive mobile brand loyalty
 
Posted by: Christa Avampato

New York City :: NY :: USA | updated 2013-11-09 11:04:42 -0800 | technology-news

Imagine you're at a restaurant enjoying a meal with your friend and a vampire pulls up a chair without an invitation, interrupts your conversation and starts to hammer his own agenda at you. Maybe intriguing, certainly bold and probably annoying,...
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Views: 888   News Stories: 2
Blog Posts: 1 0 2 0
 
Breaking News: Jennifer Bove of GE talks about user engagement
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 11:20:32 -0800 | technology-news

Jennifer Bove, director of brand design for GE, talks with Allvoices at ad:tech about maximizing user experience and gives an important reminder for creating a successful brand. This article is part of Allvoices’ series on ad:tech, the largest, longest-running digital...
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Views: 398   News Stories: 0
Blog Posts: 0 1 1 0
 
Breaking News: André Parreira of WebSpectator on the importance of viewability
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 16:07:15 -0800 | technology-news

André Parreira, founder and CEO of WebSpectator, talks with Allvoices at ad:tech about maximizing viewability and ad exposure in order to get the most for your advertising dollar. This article is part of Allvoices’ series on ad:tech, the largest, longest-running...
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Views: 1,257   News Stories: 1
Blog Posts: 0 2 1 0
 
Breaking News: Mark Lehmann of Sensegon on the personalities of Facebook
 
Posted by: abpeevey

New York City :: NY :: USA | updated 2013-11-07 10:39:56 -0800 | technology-news

Mark Lehmann, CRO of Sensegon, talks with Allvoices at ad:tech about how his company uses technology formerly utilized by Homeland Security to help understand the patterns of Facebook users. This article is part of Allvoices’ series on ad:tech, the largest,...
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Views: 862   News Stories: 1
Blog Posts: 0 1 1 0
 

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