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Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their...

I am sure most of the people get irritated when they see ADs/Commercials appearing in between,when they are watching their favourite programs... And most of the ADs feauture the well known celebrities..Shahrukh promoting Fair & Handsome cream,Deepika promoting BSNL,Ash promoting...

The media seems to have become too commercial these days.Promoting the channel even when there is a disaster seems to be their main concern. Well we have all seen the coverage of the Mumbai Blasts.Every single news channel was covering...

As the newsletter market becomes increasingly more competitive, it’s important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to the success of your overall...

Holidaybreak, which organises short breaks in the UK and Europe and educational trips for school children, reported full-year profits that beat the City's expectations even though headline pre-tax profits fell to £28.4m from £32.6m. Holidaybreak also said group sales intake...

Discusses t he brief history of online advertising through specific ad strageis and discusses where online advertising is headed. Is there such a thing as “traditional” online advertising? If there is, it started with banners, moved to FFAs, took a...